2023

Worked with Samsung to develop a questionnaire and then survey across the whole of Europe 6,500 people to find out about how pet ownership shapes technology in the home. This included developing questions for the survey, analysing the data, finding key data points to draw out and connections between the data, and contributing towards Samsung EU an excutive summary. Part of the role included highlighting key experiences from the pet tech market towards how products are currently used in the home.

From the data we found that pets have become influential in shaping home life and buying decisions: 

• Almost half (47%) of respondents admitted they have changed their home setup to accommodate their pets
• One-third (32%) agreed having a pet impacted their decision-making when buying a new household appliance
• Close to a third (30%) said having a pet impacted their decision on what personal technology device to buy

The survey shows that tech-savvy owners would like to be able to use technology to clean up after their pets using vacuum cleaners (53%), keeping them fed using automatic feeders (49%) and using location trackers to monitor their movements (48%). Of those who do use technology, almost two-fifths said it is to keep their pets safe (36%), for their own peace of mind (36%) and for added convenience (33%).

As many people have returned to the office post-pandemic, loneliness is now a big concern for pet owners who face leaving their animal companions home alone for extended periods of time. Almost half (46%) of respondents said they are worried about their pets getting lonely, a number rising amongst younger people – half (50%) of owners aged 18-34 admitted this concern when it comes to their pets.  

The study also revealed a desire amongst pet owners for continued innovation. Over three fifths (62%) of respondents think pet-friendly functionality is just as important as child-friendly, while nearly half (49%) want to see more pet-friendly technologies developed in the future.  

From this work together, over 1.3k articles were published online making international news.

Outcomes

– Survey development and analysis
– Contributed to executive report
– Market analysis